Since the president of the local public university emphasizes the university's price (much lower than neighboring private colleges) and high quality, he is positioning the institution based primarily on: E. the value proposition.
Value proposition can be defined as the set of benefits or values which a business organization (company or firm) promises to deliver to its consumers or customers, in order to satisfy the consumer's needs and demand.
Additionally, the value proposition canvas simply refers to a famous entrepreneurship method that is typically used by entrepreneurs and business organization (company or firm) to assess and determine whether or not creative solutions solve customer problems.
In this context, we can reasonably infer and logically deduce that the president of the local public university is positioning the institution based on the value proposition because he emphasized what the students stand to benefit at a lower price in comparison with neighboring private colleges.
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Complete Question:
Whenever the president of the local public university promotes the institution, he emphasizes the university's price (much lower than neighboring private colleges) and high quality. He is positioning the institution based primarily on
select one:
a. symbols.
b. product attributes.
c. competitive comparisons.
d. profitability.
e. the value proposition.
