human resource recruitment is an organizational activity that is designed to affect the number of people who apply for vacancies, the type of people who apply for them, and/or the likelihood that those applying for vacancies will accept positions if offered. a primary goal of recruitment is to ensure that when a vacancy occurs the organization has a number of reasonably qualified applicants to choose from. all companies have to address three concerns regarding recruiting: (1) personnel policies, which affect the kinds of jobs the company has to offer; (2) recruitment sources used to solicit applicants, which affect the kinds of people who apply; and (3) the characteristics, or traits, and behaviors of the recruiter. the goal of this activity is to characterize the recruitment policies that organizations use and the recruiter’s role in the recruitment process.