Giovanni is interested in opening a pizza restaurant in Oceanside using old family dough and sauce recipes. He's sure consumers in his target market will love his traditional Italian pies.
Given that this is an old family recipe, what type of marketing philosophy is he likely to
employ?

A consumer-oriented
B product oriented
C sales oriented
D concept oriented

Question

06-10-2022
Business

Answered

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Giovanni is interested in opening a pizza restaurant in Oceanside using old family dough and sauce recipes. He's sure consumers in his target market will love his traditional Italian pies.
Given that this is an old family recipe, what type of marketing philosophy is he likely to
employ?

A consumer-oriented
B product oriented
C sales oriented
D concept oriented

Sagot :

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