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in an effort to differentiate its offerings from its competitors, pegasus computers decided to add an extra usb port in all its laptops besides providing a free pair of delphi power bass headphones with every pegasus laptop. although the additional features increased the price of the laptops by $500, pegasus was confident that the strategy would help boost demand for its laptops substantially. this is an example of . good-value pricing markup pricing break-even pricing value-added pricing cost-based pricing

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