E... Starbucks is the world's largest and most popular coffee company. Since the beginning, this premier cafe aimed to deliver the world's finest fresh-roasted coffee. Today the company dominates the industry and has created a brand that is tantamount with loyalty, integrity and proven longevity. Starbucks is not just a name, but a culture. It is obvious that Starbucks and their CEO Howard Shultz are aware of the importance of corporate social responsibility. Every company has problems they can work on and improve in and so does Starbucks. As of recent, Starbucks has done a great job showing their employees how important they are to the company. Along with committing to every employee, they have gone to great lengths to improve the environment for everyone. Ethical and unethical behavior is always a hot topic for the media, and Starbucks has to be careful with the decisions they make and how they affect their public persona. Starbucks has been building itself up as a brand synonymous with social responsibility since 1988 where it became one of the first companies in the US to offer full medical insurance to both full and part-time staff. Although not unfamiliar with manoeuvring through controversy or two, it has still managed to maintain its socially responsible image, balancing financial performance with social impact. The corporate social responsibility of the Starbucks Corporation address the following issues: Starbucks commitment to the environment, Starbucks commitment to the employees, Starbucks commitment to consumers. discussions of ethical and unethical business behavior, and Starbucks commitment and response to
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