Levi is pushing widespread adoption of the screened chemistry program and is looking to collaborate with brands that are usually its rivals. Why is it important to levi that others adopt the screened chemistry program? is there an anticipated benefit of industry cooperation? if yes, who benefits from cooperation, and how do they benefit? make sure to think about if there is a tradeoff that levi has to make between brand differentiation and gaining cooperative advantage from everyone supporting the screen chemistry program.