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Sagot :
According to your text, Customers will be more likely to make additional purchases while in store.
When customers arrive at the store to pick up their order, they wander around and peruse the inventory. The easiest strategy to increase sales is when customers fill their shopping carts up with many extra goods.
The buying experience is similar both offline and online in terms of offense and defense. In order to advance toward the goal, a great hockey team can distribute the ball between offensive and defensive players with ease. Successful retailers make it simple for customers to switch between their online and in-store experiences as they make their way to the goal—the purchase—on the sales floor.
Retail winners consciously play offense (in-store) and defense to differentiate their services and offer value that builds client loyalty (online). Retailers and brands need to maximize their store presence and comprehend how to leverage the internet as an extension of the in-store experience in order to create experiences and acquire competitive advantages (or vice versa).
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