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Sagot :
Companies should define their channel objectives in terms of the targeted levels of customer service.
What are channel objectives?
The marketer can decide what the channel must accomplish once the needs of the customers have been identified; this decision can be reflected in the channel objectives. Customer needs, marketing strategy, and company strategy and goals all influence channel objectives.
The channel objectives, however, might predominate in situations where a company is just getting started or where an established company is attempting to carve out a new market niche.
For instance, a small manufacturer desires to penetrate new markets. The manufacturer's limited shelf space is an immediate challenge. Typically, when a new product is placed on the shelves, space that was previously reserved for rival products must be acquired. The product will fail if it doesn't get this exposure.
Learn more about channel objectives with the help of the given link:
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