The foot-in-the-door technique and the practice of lowballing are strategies used in an attempt to exploit consistency weapons of influence.
Robert Cialdini gave six methods of influence, commitment and consistency, reciprocity, authority, liking and scarcity, and consensus or social proof.
Consistency is one of the elements to influence the buyer's commitment. People are consistent in their habits and needs and pick products that they have regularly bought earlier.
Consistency and commitment in providing the service and maintaining the quality of the products initiate commitment from the people. If the product has addressed the need of the people earlier, people will show their brand loyalty again with their preference.
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