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Sagot :
A firm should apply the same promotion blend across all marketing situations to maintain consistency.This statement is false.
Marketing professionals primarily create value by choosing the right product, pricing, location, and promotion. The four Ps of the marketing mix are this group of components.
It's all about using strategies and approaches to persuade an audience to buy a thing. Promotions are meant to showcase your goods, spur demand, and set it apart.
Promotion is also used to remind customers of why they would want to buy a product and to convince them that it is superior to similar products on the market.
The type of promotion mix is determined by the type of market or consumer attributes.
The key variables that determine a company's promotion strategy are education, location, money, personality traits, knowledge, bargaining ability, occupation, age, etc.
Therefore, applying the same style of promotion in every circumstance is not advisable.
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