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The one thing that sets customers company apart from the competitors is known as a unique selling proposition, or USP. When compared to other companies in your market, it is a specific feature that distinguishes your company.
Product differentiation explained. It helps you set yourself apart from your competition and boosts brand loyalty, sales, and growth. The main objective of putting a differentiation strategy in place is to increase competitive advantage. A company will frequently accomplish this by evaluating its benefits and drawbacks, customer needs, and overall value proposition. how you distinguish your company from otherwise comparable competitors in the market.
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