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Entrepreneurial Reporting

Indira Parikh, president of the Foundation for Liberal and Management Education (FLAME), argues that the ancient wisdom of Hindu scriptures can be appropriated to business practices.

Bhagavad Gita. It asserts that people should focus on their thoughts and actions rather than the outcomes of those actions. This ancient text describes the concepts of emotional intelligence and servant leadership and is the foundation for a new terminology - karma capitalism. Where once corporate philanthropy was an obligation, today, it is viewed as a competitive advantage for attracting and retaining top talent.

1. Greed is bad. Entrepreneurs should never engage in action only for the desire of rewards. Acting on worldly desires leads to failures. Do well, and good things will come.

2. Be fair. Enlightened leaders are compassionate and selfless. "They treat everyone as equals." Followers will rally around them and follow their example.

3. Act rather than react. A leader's actions today can become the "karma" that influences their status tomorrow. Leaders accomplish "excellence by taking action."

4. Seek higher consciousness. Leaders should view problems within their larger contexts. Show

sensitivity to multiple stakeholders, including shareholders, employees, partners, and

neighbors.

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