Your company is considering whether it should tender for two contracts (MS1 and MS2) on offer from a government department for the supply of certain components. The company has three options:
· tender for MS1 only; or
· tender for MS2 only; or
· tender for both MS1 and MS2.
If tenders are to be submitted the company will incur additional costs. The additional costs will have to be entirely recouped from the contract price. The risk, of course, is that if a tender is unsuccessful the company will have made a loss.
The cost of tendering for contract MS1 only is £50,000. The component supply cost if the tender is successful would be £18,000.
The cost of tendering for contract MS2 only is £14,000. The component supply cost if the tender is successful would be £12,000.
The cost of tendering for both contract MS1 and contract MS2 is £55,000. The component supply cost if the tender is successful would be £24,000.
For each contract, possible tender prices have been determined. In addition, subjective assessments have been made of the probability of getting the contract with a particular tender price as shown below. Note here that the company can only submit one tender and cannot, for example, submit two tenders (at different prices) for the same contract.
Option Possible Probability
tender of getting
prices (£) contract
___________________________________________
MS1 only 130,000 0.20
115,000 0.85
MS2 only 70,000 0.15
65,000 0.80
60,000 0.95
MS1 and MS2 190,000 0.05
140,000 0.65
In the event that the company tenders for both MS1 and MS2 it will either win both contracts (at the price shown above) or no contract at all. What do you suggest the company should do and why?