QUESTION 1
Give ONE word or a term for each of the following descriptions. Write only the word or
term next to the question number (1.1-1.10) on the attached ANSWER SHEET

The costs incurred prior to opening doors and making sales to provide a cash
flow

The most common instrument for collecting primary data

Is appointed by the owner of an existing business enterprise to manage the
business

Have a higher than normal price to create an image of exclusivity.

Establishing the size or number of customers in an area

Products purchased only after customers have comparad a variety of similar
and competitive products

A distinguished product from similar competitive products

The idea being to gain quick acceptance and extensive distribution in the
market

That something that your business should have to make it unique, and which
your competitors do not have

The point at which the total expenditure of a business is equal to the total
income