Activity
Using the information in this article, determine the Marketing Mix for Jones’ Thanksgiving Sodas. Place the information in the correct area: product, price, place, or promotion.
PRODUCT
PRICE
Ex: Calorie free
1.
1.
2.
2.


PLACE
PROMOTION
1.
1.
2.
2.

DAY TWO: GLOBAL ANALYSIS (25 points)
Outsourcing
Outsourcing of jobs to workers in foreign countries has become a controversial issue in recent years. Using the Internet and the library, research the issue by reading articles in recent news magazines and newspapers.
Activity
What are the prevailing arguments against the outsourcing of jobs, and how are they answered by the companies that use outsourcing? What is your opinion on the balance of pros and cons - and what are some possible solutions to the dilemma?
DAY THREE: INTERPERSONAL SKILLS (25 points)
Parking
Your coffee shop sits in a strip mall next to a small restaurant. The owner of the restaurant has complained to you about parking: There are not enough spaces available for his customers during lunch and dinner hours.
Activity
What are some suggestions you might offer to alleviate this situation? Prepare an outline for a conversation between the two owners: List your suggestions and the pros and cons for each.
DAY FOUR: PREPARING FOR THE SALE (25 points)
Choosing a Contractor
Using the Internet, locate six companies that offer sales training.
Activity
How would you go about choosing which one, if any, to use for your company? Develop a feature-benefit chart that applies to such service providers.