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A business administers a survey on its website to determine the attractiveness of its website. One of the questions on the survey is shown below.

Rate the attractiveness of our website on a scale of 1 to 5, with 5 being the highest rating.

Which of the following could affect the results of the survey?

1. Not enough people took the survey.

2. The answer choices could be interpreted differently by different website visitors.

3. The survey is biased because it was administered over the internet instead of in person.

4. The survey is biased because it is only being taken by the website's visitors.