The campaign commercial, titled "Next Century," from President Bill Clinton's 1996 reelection campaign and President Reagan's "Prouder, Stronger, Better" commercial delivers the message of devotion towards nation, chauvinism. The message is so inspirational from both the campaigns that they raise a feeling of nationalism within and enthusiasm to support.
Reagan consultant Philip Dusenbery has said that “the ads were designed to evoke emotion rather than thought or understanding: That’s the most powerful part of advertising. It stays with people longer and better.”
Nevertheless, Using the phrase "protecting our values" as one of their slogans, the Clinton campaign was able to seize the political mainstream
Therefore, both the campaigns are alike because the main purpose of the behind the campaign was to encourage the people of united states to vote and participate in the elections by delivering their promises of increase in employment, programs that the public supported, such as Social Security and education. Hence, they were equally effective.
They are different because one commercial is commencing in the morning as the title suggest “Morning in America and in the other commercial the day has started
3. Click the link below to watch the campaign commercial, titled “Arkansas 2,” from President George H. W. Bush’s 1992 reelection campaign. Arkansas 2
a) What primary motivating pressure (emotions, social pressures, or self-preservation) does the ad’s creator use in this commercial? What elements are incorporated to support this motivation?
Ads that appeal to consumers' emotions tend to be more successful than those that don't. Advertisers can increase the likelihood that their target audience will remember and act on their message by appealing to their emotions. Indeed, the difference between a consumer buying a certain product or service and a consumer revolting against an advertisement lies in the ad's ability to successfully appeal to their emotions.
4. Search the Internet for “Bush 2004 Campaign Ad - Windsurfing” and watch the campaign commercial from President George W. Bush’s 2004 reelection campaign.
a) Experts cite this ad as one of the most effective political campaign commercials in history. What is its central message, and why is it so effective?
It is so effective because it goes about how President George W. Bush's opponent, John Carey, went back and forth on supporting and opposing major wars and other issues that America faces.
6. Search the Internet for “Will Ferrell will do anything to get you to vote” and watch the commercial. Screenshot of beginning of commercial a) Analyze this commercial from 2012. What does the central message claim to be? What motivating factors are being used? Should the viewer be concerned about who paid for this commercial?
The central message of the commercial is to vote for Barack Obama. The motivating factor is that Will Farrel says he will do anything. The viewer should not be concerned about who paid for the commercial because it states clearly it supports Obama, and doesn’t harm the other opponent.
There you go someone please add an answer though so the answer will stay up :)