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CASE STUDY 2
One full-page magazine ad for Holiday Inn shows a smiling, professional-
looking woman checking into a Holiday Inn. The copy says, "Who would
know better how to make you feel welcome wherever you travel? Any day
you may be one of the 15 million people who set out on a journey. Over the
years, we've welcomed more of you to more places in the world than anyone
else. And all that experience has shown us how to make you feel perfectly at
home. Even in a place where the only familiar sight may be our friendly sign.
Holiday Inn. Stay with someone you know."
2.
What phrases in this ad might appeal to travelers?

Sagot :

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