Which option identifies the goal of giving away the product in the following scenario?
A vacation company offers drawings for free trips at various food fairs and home shows across the country. This strategy requires
providing one hundred free trips per year and costs the company a large sum of money
to create word-of-mouth advertising where people share their good experience with others and recommend the company
to create a push toward the vacation company in allowing consumers to try out the vacations before purchasing one
Oto build programs of customer loyalty where those people who attend the free trips continue to go on vacations in the future.
to create a pull of consumers into the company by making them aware of the exclusive offers their vacations provide