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Sagot :
They can boost sales, have an impact on shareholder value, and contribute to brand equity by making the brand memorable and building a brand image.
Explain in detail.
- A small business can create channels for connecting with and communicating with clients by using marketing communication. Keeping in touch opens up opportunities to market goods and services and increase brand recognition.
- There are two goals for marketing communications. One is to develop and maintain consumer preference and demand for the product. The sales cycle can also be shortened.
- Advertising, direct marketing, personal selling, public relations, and sales promotion are the top 5 components of marketing communication. Advertising, direct marketing, personal selling, public relations, and sales promotion make up the marketing communication mix's five components.
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