True. one way to segment a market is according to whether the purchaser is a consumer or a business-to-business user.
Organizing potential customers into groups or segments with comparable demands and responses to marketing actions is referred to as market segmentation in marketing.
People who are gathered together for marketing purposes are referred to as market segments. Market segments are subsets of a broader market that frequently group people together based on one or more shared traits.
Segmentation is used to focus marketing efforts on the customers that fit your ideal customer profile (ICP), or those who are most likely to purchase your good or service.
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one way to segment a market is according to whether the purchaser is a consumer or a business-to-business user. T or F
