By doing so, the firm is engaged in Data mining process of the customer relationship management.
Explain in detail.
A tool known as customer relationship management (CRM) is used to handle all interactions and relationships between your business and its clients.
The process of gathering, keeping, and updating data about current and potential clients is known as customer relationship management (CRM).
An approach to business known as "market orientation" places a high priority on determining consumer needs and desires and developing goods and services that address them.
The search for prospective customers, also referred to as your prospects or leads, is the first step in the personal selling process.
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