With Full-line selling, the emphasis is on helping the buyer realize the synergy of carrying all associated products of the same brand or manufacturer.
Why do both the buyer and the seller in a single Exchange look out for themselves?
Due of their lack of future business plans, the buyer and seller each follow their own self-interests. Do behavioral loyalty and the influence of earlier purchases on subsequent purchases describe long-term market exchanges?
A good working connection might result in lower procurement costs since the supplier may favor your company and provide incentives to keep you as a client after the relationship has been established.
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