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A company that employs a multi domestic strategy is likely to have a multidivisional structure with numerous divisions representing different geographic areas and decentralized decision making.
What is the difference between multi-domestic and domestic strategy?
A strategy that allows a multinational corporation's individual subsidiaries to compete independently in distinct domestic markets. The multinational headquarters coordinates financial controls and certain marketing policy, and some R&D and component manufacture may be centralized. Brands7Yum! Brands controls the KFC, Pizza Hut, and Taco Bell franchises and has a multi domestic approach to enter both established and growing areas by supplying low-cost dishes suited to regional tastes. Domestic strategy entails internationalizing by exporting goods abroad in search of new markets. At this point, the company is concentrating on domestic markets and exporting its products without making any changes for foreign markets. Controlling foreign sales may be delegated to an export manager.
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