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Though advertising experts wish it were true, there is not always a direct link between a particular marketing communication and a consumer purchase. a. Trueb. False

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Advertising professionals wish it were so, but there isn't always a clear correlation between a given marketing message and a consumer purchase. The given statement is true.

Direct marketing enables you to interact directly with individuals, rather than the mass market. With this highly customised and focused strategy, you may expand your company while saving money.

Top-of-mind awareness is when customers say that they recognize the brand when the name is offered to them. Betty is evaluating the impact of the marketing messages used by her company. She needs to keep in mind that motivating the receiver to take action is the main objective.

There are two goals for marketing communications. One is to develop and maintain consumer preference and demand for the product. The sales cycle can also be shortened.

To learn more about Direct marketing visit:https://brainly.com/question/14008832

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