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Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes. Group of answer choices:
A) marketing strategy
B) marketing research
C) gap level
D) conjoint analysis
E) purchase intentions

Sagot :

The Correct answer for the question is - Conjoint Analysis.

What is conjoint analysis?

Conjoint analysis is a well-liked approach to product and pricing research that identifies customer preferences and makes use of that knowledge to choose product features, evaluate price sensitivity, anticipate market shares, and foretell consumer acceptance of new goods or services.

Conjoint analysis is often utilized for all types of items, including consumer goods, electrical goods, life insurance policies, retirement communities, luxury goods, and air travel, across several industries.

Conjoint analysis is useful for companies of all sizes. Local supermarkets, restaurants, and even charity can utilize the approaches to learn about the preferences of their donors.

To know more about Conjoint Analysis, refer to-

https://brainly.com/question/15261927

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