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*40 POINTS*
1. Other than discount stores, what other kinds of businesses tend to focus on price in their marketing mix? Explain why this is their focus.

2. Why do those who highlight place in the marketing mix need to consider the supply chain and other elements of product?

3. Explain the difference between a marketing mix and a promotional mix. Why is each important?

4. Why is participation such a key element of marketing? Give three examples of how a dry-cleaning business can create opportunities for participation.

5. Give an example of an advertisement that you have seen for a service and explain which of the 7Ps were emphasized. Next, explain how the strategy behind advertisements for products tend to be different and why.

Sagot :

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