Following tasks needed to be managed by alliance management:
- Choosing of allies and establishment of alliances
- Alliance design and governance
- Administration of alliances after establishment
What is an alliance and how it is managed?
Alliance: A cooperative economic connection between two or more parties that shares resources, knowledge, risks, rewards, and control in order to generate more value for their clients and own businesses than could be effectively done alone.
Alliance agreement: Contract between two or more organizations outlining the parameters of their alliance, such as shared duties, finances, goals, ownership and use of intellectual property, governance, etc.
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