Customer Benefit Package (CBP) design and configuration choices revolve around a solid understanding of customer needs and target markets, and the value that customers place on their attributes. List and explain the 6 attributes commonly used. Detail how each applies to the CBP of a fast food restaurant.

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05-12-2022
Social Studies

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Customer Benefit Package (CBP) design and configuration choices revolve around a solid understanding of customer needs and target markets, and the value that customers place on their attributes. List and explain the 6 attributes commonly used. Detail how each applies to the CBP of a fast food restaurant.

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