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The chancellor of the university sent a memo to faculty members to advise them that the governor would be speaking at the university and to encourage them to attend. This is an example of downward communication.
The act of communicating significant information downward from higher levels to lower ones within a business or organization is known as downward communication. Downward communication provides information that aids in updating the workforce on significant organizational changes, new objectives, or strategies; providing organizational-level performance feedback; coordinating initiatives; presenting an official policy (public relations); or enhancing employee morale or customer relations. The most important feature of downward communication is that employees respond best to issues they believe the boss will find personally interesting. You may describe this as knowledge passing from superiors to subordinates. The most frequent uses of downward communication are to give job instructions, clarify business regulations and processes, and provide performance feedback.
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