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The proactive marketing public relations strategy describes the conduct of public relations in response to outside influences
The definition of proactive marketing is the use of analytics to choose the optimal course for a marketing strategy before the plan is actually implemented. The marketing team monitors the campaign's development throughout and makes necessary adjustments to ensure its success. Taking action based on predictive data and making sure that people are aware of you before they ever require your product or service are both examples of proactive marketing. Consider investing in automated chatbots before they become commonplace after spotting their industry's expansion. Companies publish these articles and advertisements at specific times. To summarise, a proactive marketing campaign requires careful planning before to publication, whereas a reactive marketing campaign is an immediate response to the most recent news or events.
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