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Which of the following steps of the market screening process involves the analysis of the quality of workforce, materials, and infrastructure?
A) identification of basic appeal of a market
B) assessment of the national business environment
C) measurement of market or site potential
D) selection of the market or site

Sagot :

Option B is correct. The step of market screening process that involves the analysis of the quality of workforce, materials, and infrastructure is assessment of the national business environment.

Market screening is a technique used to assess markets in light of their suitability for the company's overall skills and business goals.

Choosing the Right Markets

Determine Potential Markets in Step 1.

Step 2: Aim for the Most Lucrative Markets.

First, look at product trends.

Research the Competition in Step 2.

Step 3: Examine marketing-related factors.

Step 4: Determine Any Obstacles.

Determine Any Incentives in Step 5.

In order for businesses to start analyzing potential markets in terms of similarities and differences among variables of interest, the screening stage frequently makes use of some sort of grouping technique. The fundamental goal is to screen out or eliminate markets that don't adhere to a set of standards set forth by the company.

Know more about market screening here:

https://brainly.com/question/29580254

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