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Sagot :
The given statement is false. Buyer personas are fictitious individuals. This means that you should conduct a thorough behavioral study and data analysis before developing them rather than basing them on assumptions.
Real interviews with living people are essential to collecting relevant information for defining your identity. A buyer persona is the research-based profile of a target consumer. Buyer personas describe the traits of your ideal customers, including their everyday activities, issues they face, and methods of decision-making.
A detailed profile of a consumer in your target market is known as a buyer persona. Although this character is fictional, it is based on careful analysis of your existing or intended audience. A marketing persona, audience persona, or client persona are other names for it.
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