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According to the economics ,we form beliefs about product performance based on our prior experience with the product or communications about the product that imply a certain level of quality.
IPC refers to messages, content, and associated media that are delivered directly to a user's internet-connected device or software application with the intention of informing, requesting feedback from, engaging with, or marketing to that specific user or segment of users at often-higher engagement rates than other digital marketing and online marketing channels. In-product marketing is included as a channel in the digital marketing toolkit, which also includes email marketing, search engine marketing (SEM), social media marketing, various forms of display advertising, and mobile advertising. In order to provide in-product customer care and support, provide training materials, and initiate orders for replacement parts and consumables, it can also be used to explain a company's strategy for interacting with specific consumer groups.
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