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IKEA offers the same products in every market. This indicates that IKEA has followed a(n) international strategy. A company's international strategy is its business plan or approach to operating in foreign markets.
The initial step in most organizations' global development plans is typically an international strategy, which involves exporting or importing goods and services while keeping a head office or offices in their home nation. There is no one method that works for all business ventures that involve global expansion. Four fundamental international strategies are available for multinational firms to choose from: (1) international (2) multi-domestic (3) global and (4) transnational. The most effective technique is transnational, but it's also the most complicated in terms of interactions and communications. We can better grasp the connections between regional offices and corporate headquarters thanks to the graphic representation of the four basic models for worldwide strategy. Utilizing overseas techniques has four main advantages: bigger market. greater returns from large capital investments or from purchases of novel goods and processes. greater scale, scope, or learning efficiencies. The important elements include the characteristics of the global distribution system, product attributes, market or consumer attributes, the competitive environment, corporate attributes, as well as national and local laws and conventions.
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