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The development of promotion mix strategies involves decisions about which combination of elements in the promotion mix is likely to best convey the company's offering to a marketplace. its true.
In marketing, a combination of promotional elements that marketers have selected to help a business achieve its goals is referred to as the "promotional mix." It is known to be a part of the marketing mix. Finding the ideal combination of these components is a challenge for marketers because it is thought that there is an ideal way to allocate funds for the various components of the promotional mix in order to obtain the best marketing results. Although the activities considered to be parts of the promotional mix can vary, the following are frequently mentioned: Advertising is the acknowledged sponsor's paid presentation and promotion of concepts, products, or services through a mass medium. Print advertisements, radio, TV, billboards, direct mail, brochures and catalogs, signage, in-store displays, posters, mobile applications, movies, and websites are a few examples.
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