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which term describes a health promotion activity aimed at changing the behavior of a target audience?

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Interventions represent health-enhancing activities aimed at changing the behavior of a target group.

Who is the intended audience for the healthcare quality report?

The group you want to reach and notify in your quality reports is called your primary or target audience. For example, seniors are the primary audience for information about the quality of Medicare plans.

Why are target groups important in health promotion?

One of the most important steps in the health communication and social marketing process is identifying population segments that may benefit from specific health behaviors. The more you know about your primary segment, the better you can reach it with your messages, activities, and policies. By sharing common characteristics, group members are more likely to respond similarly to SBCC activities.

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