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In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe.The clerk is engaged in:A)market researchB)personal sellingC)institutional sellingD)sales promotionE)services marketing

Sagot :

In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe. The clerk is engaged in personal selling. So, option (b) is relevant.

Give a brief account on personal selling.

Personal selling is a face-to-face selling method in which a salesman uses their interpersonal abilities to influence a consumer into purchasing a specific product. To persuade the consumer that the product will only bring value, the salesperson tries to emphasize a variety of its qualities. Personal selling does not always have the goal of convincing a customer to purchase a product. To inform clients of a new product, businesses frequently try to adopt this strategy.

The business uses a person-to-person strategy to promote its product and create knowledge of it. A salesperson is better at pitching a product to a potential consumer because selling requires a human touch.

To know more about, personal selling, visit :

https://brainly.com/question/18240042

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