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Sagot :
In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe. The clerk is engaged in personal selling. So, option (b) is relevant.
Give a brief account on personal selling.
Personal selling is a face-to-face selling method in which a salesman uses their interpersonal abilities to influence a consumer into purchasing a specific product. To persuade the consumer that the product will only bring value, the salesperson tries to emphasize a variety of its qualities. Personal selling does not always have the goal of convincing a customer to purchase a product. To inform clients of a new product, businesses frequently try to adopt this strategy.
The business uses a person-to-person strategy to promote its product and create knowledge of it. A salesperson is better at pitching a product to a potential consumer because selling requires a human touch.
To know more about, personal selling, visit :
https://brainly.com/question/18240042
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