GM means General Manager uses design tools such as the method of concepts selection to identify conflicting requirements and prioritize design tradeoffs because it is their responsibility to manage their employees in a effciently manners.
It is responsible for improving the effciency and increasing departmental profits while managing the company's overall operation. They also see several elements in a business. like hiring process , operation bugets, price promotions that could attract more customers.
Conflicting requirements is a problem that occurs when a requirement is inconsistent with another requirement so it is the responsiblity of GM to handle these type of situation very carefully.
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