If a small firm is to maintain its performance over time, it is essential to produce a continuous stream of competitive advantages. The correct answer is C.
A competitive advantage is defined as a factor that distinguish a company's ability to get ahead of its competitors by manufacturing either more affordable or better products or services compared to its competitors in order to obtain more customers and grow its market shares. There are many factors affecting a company's competitive advantages ranging from branding, quality of the products and services, product specialization, widespread distribution of products and services, as well as excellent customer service/support.
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