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Sagot :
A major goal of HSN's IMC is to deliver a consistent message.
It delivers a number of communication techniques, including advertising, direct marketing, sales promotion, and public relations, to deliver the greatest possible communicative impact. For the past thirty years, HSN has dominated the television commerce industry. They are no longer only a shopping station on television, though. They are the only shopping channel on the three screens and a network of experiences.
HSN promotes integrated marketing communication in this way because they advertise across several means of communication. They advertise live on computers through their website, on television, as well as on mobile phones. A uniform message from TV to the internet makes switching between platforms relatively simple, which contributes to HSN's IMC.
To learn more about IMC, follow the below link:
https://brainly.com/question/28536900
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