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Sagot :
Business growth rates and share of the market. The correct answer is option (c).
What is BCG Matrix?
The Boston Consulting Group (BCG) created a planning tool that employs graphical representations of a company's products and services to help it decide what to keep, sell, or invest more in.
The matrix displays a company's products as a four-square matrices, with the market share axis on the x-axis and the rate of market growth on the y-axis. The Boston Consultancy Firm first presented it in 1970. The four product groups that make up the BCG growth-share matrix are heuristically referred to as "dogs," "cash cows," "stars," and "question marks." Each classification quadrant has an own set of qualities.
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