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Sagot :
The concept of competitive 1. disadvantage refers to the need to avoid falling behind the competition.
What is competitive disadvantage?
Competitive disadvantage (CD) is a term used to describe the inability of a company to compete effectively with its competitors. The deterrent effect of CD is a shrinking customer base. Today's market is literally a competitive landscape with an 'eat or eat' approach as competitors are international players of all sizes rather than local rivals. Therefore, it is becoming increasingly important for companies to try to build immunity to the devastating effects of CD. Businesses, large and small, need to stay ahead of the curve to stay ahead of their competitors.
Learn more about competitive disadvantage https://brainly.com/question/29559060
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