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Customization is not a key factor in the distribution strategy for services unlike convenience for customers, number of intermediaries and outlets, scheduling of service deliveries.
Customers can get individualized products at prices that are close to those of mass production using a mass customization product design strategy. Using the most recent technologies for product visualization and configuration, many businesses now offer mass customization to customers, despite the fact that implementing the right strategy can be difficult.
Brands are also not yet recognizing the potential advantages of mass customization. The National Center for Policy Analysis (NCPA) identified mass customization as a potential driver of economic growth in the United States when we entered the information age more than 20 years ago.
A mass customization product design strategy is essential for today's brands due to the convergence of new manufacturing techniques, digital technologies, and shifting consumer expectations.
Beneath we talk about what mass customization implies, investigate the four primary creation techniques, and give instances of brands utilizing it effectively.
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