Question 15 (4 points) The total product consists of
O available competitor products.
O the preproduction stage of manufacturing.
O the physical product, brand name, accessories, and after-sales service.
O the physical product minus marketing.

Question 16 (4 points) Trade missions are generally used to
O spend time in the field to gather specific market data on consumer use.
O extend the political influence of a country.
O gather additional data sources for market screening.
O assess the country and identify or search for business opportunities.

Question 17 (4 points) China identified a number of ways to get out of the middle income trap. Which of the following were not one of them?
O A modification to the reserve currency system used today where the Chinese yuan (renminbi) will become the de facto currency for international trade.
O An infrastructure plan that includes highways, ports, airports, railway between China and its major trading partners.
O A systemized plan that promotes consumer buying, particularly with luxury items.
O A plan to modernize its manufacturing processes to compete with the advanced economies such as higher quality products, automated/robotic machinery, and higher technology.