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1. (TCO 3) Advertising to teens typically depicts _____. (Points : 5)a respected adults recommending the product
b qualified experts explaining the benefit of the product
c "in" teens using the product
d family members of two or three generations using the product together
Question 2.2. (TCO 5) Research has indicated that the color _____ creates feelings of arousal and stimulates appetite. (Points : 5)a blue
b red
c yellow
d black
Question 3.3. (TCO 2) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called _____. (Points : 5)a de-alienation
b de-ethnicization
c de-immigration
d deculturization
Question 4.4. (TCO 1) For marketers, _____ is the most important marketing phenomenon of this decade. (Points : 5)a consumer-generated content
b culture jamming
c transformative consumer research
d economics of information
(I only have 30 minutes)

Sagot :

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