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starbucks has invested a great of resources into growing their social media presence and encourages customer comments and suggestions with its digital properties. this is an example of

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Starbucks has invested a great of resources into growing their social media presence and encourages customer comments and suggestions with its digital properties this is an example of Public relations.

Public relations (PR) is the management of how information about a person or business is communicated to the general public, particularly the media. Its key objectives are to communicate significant business news or events, preserve a corporate image, and limit the negative effects of negative occurrences by giving them a good spin. PR can take place through a press release from the business, a news conference, journalist interviews, social media posts, or other means. Every person or organization that operates in the public eye has to worry about the public learning about them or their methods. Even though it is a separate industry, public relations can be thought of as any attempt to present oneself to others in a particular way.

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