The term "social mention" refers to the process of tracking mentions of brands across the majority of social networking platforms. It is able to extract relevant terms in order to quantify the influence that a brand has online because it has a search engine that monitors more than one hundred different platforms.
Social media posts that make a reference to your organisation or product are known as mentions, and they may be found on various social media platforms. This includes posts in which your business is referenced by name in the caption, as well as posts in which your brand is tagged.
If a social media user tags your company with the at symbol, they are likely doing so in an effort to get your company's attention. They are making untagged mentions of your brand, but they are not drawing your attention to the fact that they are doing so explicitly. They are talking about your brand. There is a possibility of both positive and negative social mentions occurring with each sort of social mention.
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