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the apple ipod changed the way people listen to music, but it also created an entirely new industry devoted to accessories such as cases, ear buds, docking stations, and speakers. the apple ipod is considered a mature product. early adopted product. introductory product. pioneer product. diffused product.

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A pioneer product is the right response.

As opposed to selling a new product only inside a developed market, pioneer advertising refers to the initiative to introduce a new product category. This advertisement's goal is to alert consumers to the introduction of a brand-new idea and describe its advantages.

Examples of innovative advertising include Sony's effort to launch the Walkman brand in the late 1970s and Apple's marketing strategy for the 2010 release of the first iPad. When they were first introduced, these items had a 100% market share and gave rise to new product categories that attracted numerous copycats.

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