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Home shopping has improved group effectiveness by applying segmentation based on geography (often through zip codes), demographics, and lifestyles.
The term "home shopping" refers to the electronic retailing and home shopping channels industry, which includes well-known mail-order and physical retailers like Sears, Roebuck and Co. as well as multibillion dollar television-based and e-commerce companies like Shop LC, HSN. Buy.com, and Amazon.com. Home shopping enables people to make purchases without leaving the comfort of their homes, in contrast to traditional shopping, which requires visiting brick and mortar stores and shopping centers. The three primary home shopping techniques are online shopping, phone orders in response to advertisements in print and electronic media, and mail or phone orders from catalogs.
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